Collaborating with Choices Aberdeen:
A Commitment to Community Support
We had the opportunity to collaborate with Choices Aberdeen, a long-standing charity in Aberdeen dedicated to supporting individuals navigating pregnancy crises and promoting healthy relationships among teenagers and young adults. This organisation plays a crucial role in the community, providing essential support and education.
Crafting a Fresh Brand Identity and Contemporary Website
Our partnership involved a comprehensive rebranding effort. We crafted a fresh and cohesive brand identity, complete with detailed brand guidelines to ensure consistent application across all platforms. A significant part of this project was developing a contemporary and visually appealing website, representing a substantial upgrade from their previously outdated online presence.
Enhancing User Experience and Management
A primary focus of this collaboration was creating a user-friendly experience for visitors. We aimed to make the website intuitive and accessible, ensuring that individuals seeking support could easily find the information they needed. Additionally, we designed the website to be easy to manage, allowing the Choices Aberdeen team to update and maintain it effortlessly.
Overwhelmingly Positive Reception and Increased Engagement
The revitalised branding and modern website have been met with overwhelmingly positive reception from both clients and the community. The new design has led to increased engagement and satisfaction, significantly enhancing Choices Aberdeen’s ability to connect with and support its audience. This transformation has empowered the charity to better serve its community with a professional and inviting online presence.
Our collaboration with Choices Aberdeen demonstrates the impact of strategic branding and web development in elevating the reach and effectiveness of charitable organisations.