Revitalising the image of a community food bank:
A branding success story
Collaborating with Blandford Food Bank: A Trusted Community Pillar
We had the privilege of partnering with Nourish, formerly known as Blandford Food Bank, a respected organisation that has been serving the North Dorset area for over a decade. Nourish sought a refreshed and unified brand image to bring together their diverse range of services under one cohesive identity.
Our Branding Solution: Crafting a Vibrant and Inviting Identity
Central to this project was the creation of a vibrant and inviting logo. Our goal was to enhance the accessibility and appeal of Nourish’s services, encouraging greater utilisation by the community. The new logo embodies warmth and approachability, reflecting the organisation’s commitment to helping those in need.
The Results: Enhanced Visibility and Community Engagement
The impact of the new branding was substantial. Nourish experienced a significant boost in visibility and recognition within the community. The refreshed image made it easier for individuals to identify and engage with Nourish’s services.
Comprehensive Brand Guidelines and Eye-Catching Signage
To ensure consistency across all materials, we developed thorough brand guidelines. These guidelines provide clear instructions on how to use the new branding elements across various platforms and materials. Additionally, we designed eye-catching signage that helps to attract visitors and clearly mark Nourish’s presence in the community.
A Holistic Approach to Strengthening Outreach and Impact
This comprehensive approach proved to be highly effective. The cohesive branding and strategic enhancements not only improved Nourish’s outreach but also significantly bolstered their impact. The revitalised image and consistent branding have positioned Nourish as an even more vital resource for the North Dorset community.
Our collaboration with Nourish exemplifies how thoughtful branding can play a crucial role in enhancing the visibility and effectiveness of community-focused organisations.